Case Study · Novus Formulata
A WordPress site for Novus Formulata, a private, application-only wellness ecosystem, that guides every visitor to learn, verify and then apply.
Novus Formulata is built on trust. Access is by application, every application is individually reviewed, and every product batch is independently tested.
The website had to explain that model to very different visitors, from individual members to ambassadors and wellness centres, and lead each of them to the right next step. It also had to make the testing documentation easy to find and check.
I built the site in WordPress with Elementor Pro on the lightweight Hello theme, so pages stay easy to edit visually.
The structure follows the journey the business wants every visitor to take: learn, verify, apply, review, access. Registration and the access review run on User Registration Pro, with separate paths for qualified members, the ambassador network and wellness centres.
Whether it's a new website, a redesign or something more ambitious, let's put some numbers around your idea.